EIMSKIP EHF.

The new logo combines two connected Es, blue and silver, representing the relationship between Eimskip’s service and its customers. The company links blue with Iceland and the ocean, silver with valuables and capital goods, specifying Pantone 2935 and 877. Photographs appear brighter sky blue and grey, which Rosanoski attributes provisionally to light and material. The small Icelandic slogan is transcribed GREID LEID, with a bar through each D’s vertical; the transcription may have been inferred from the logo.

The later flag replaces the Icelandic slogan with grey COOL CHOICE IN LOGISTICS. Raeside reports confirmation of its use after contact with the company in 2013.

Skogafoss’s port-side photograph from July 2005 is described as showing the new funnel colours.

The company’s photograph carousel shows a blue variant with greyish lettering and no slogan. Its accompanying explanation repeats the interconnected E design and the blue/ocean and grey-silver/value associations.